Qualitative Research

Digging Deeper and Answering “Why”

Going beyond the statistics

For further insights into consumer products or a specific idea, Matrix Sciences can support your team with qualitative research that can be built into the research design or conducted separately on its own.

Our distinguished qualitative data collection approaches involve both in-person and online options including moderator led focus groups, one-on-one interviews, and observational/ethnographic research. Utilizing fewer participants who are highly articulate and able to engage in deeper conversations surrounding a product or idea, our experts can support your objectives with findings that are are less about scientific rigor and more about effectively communicated responses.