Home Usage Testing (HUTs)

Fewer Controls and More Real Life

Adding more variables

The sensory scientists at Matrix Sciences work with you to design the right type of quantitative research, including the use of Home Usage Tests (HUTs) to obtain key insights utilizing pre-recruited consumers for studies requiring less control and more real life to evaluate products, packages or ideas in their own homes as they typically would to mimic typical use.

Using the same research rigor, large base sizes and rotation with more than one sample, we obtain:

  • Usage learnings from preparation or application
  • Multi-evaluations over an extended period
  • Input from household members