Consumer & Sensory Research

Stay One Step Ahead of a Competitive Market

Proven Protocols. Superior Products.

Whether you’re launching a new or reformulated product, developing your pipeline, benchmarking against a competitor, capturing insights on product usage, or engaging in legal claim substantiation, using the Consumer & Sensory Research resources at Matrix Sciences will guide and inform crucial product decisions.

Our research methods are centered around our two main resources: everyday consumers and trained sensory panel experts, and we partner with you appropriately to design each and every study with your objectives in mind.

Our strategic expertise, nearly four decades of experience, and industry acumen provide a unique lens on the business of food, beverage, QSR and CPG brands across North America and beyond. We obtain clear, accurate and actionable insights that ultimately lead to more confidence in the marketplace.

Measuring Consumer Preference and Acceptance.

Consumer Research

Expert Testing with Trained Panelists.

Sensory Research

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